Atoms:
Pop-up shop
coming soon

Social media, campaign system

These are the campaign posters I designed for Atoms to promote their pop-up shop on Mercer Street, New York. 

Shown in the above image, 27 Mercer is the shop Atoms rent. I saw the black frames decided that white poster will balance that out. Starting from there, with only 4 hours given to design, I came up with the simple idea of “foot steps”, leading to the door of the shop. Using simple contrast of white and bright neon, which is an exisiting shoe color for Model 000(shoes), the end result is very clean and has a sophisticated, expensive feel. The posters in the above image are printed the same night, and we sticked them up the following day.

From there, I designed corresponding social media posts and other assets.