Lumen Learning
Brand System, Responsive website reskin
Lumen Learning is an education technology company that focus on providing affordable courseware for all students. Their brand needs to communicate that they are caring partners and provide cost effective solutions. But the original brand was not communicating this goal.
My teammates at Agenda and I created a new brand identity that placed the emphasis on equal education for all and inclusivity. We created illustrations that are immersive and diverse, showing worlds that empowers educators to build meaningful connections with students. Wavelengths are used in logo and brand visuals, as they allude to diverse speed of learning and the point of connection that empowers educators.
Credits:
Creative Director – Claudia Mark
Fellow Designers – Jorden Rooney and Lucia Vaughan
Illustration – Aron Leah of Fried Cactus Studio
Copywriting – Amanda Cao
Animation – Scott Brower
Strategy – Amanda Cao
Account – Emily Korn and Katie DiBella
Creative Director – Claudia Mark
Fellow Designers – Jorden Rooney and Lucia Vaughan
Illustration – Aron Leah of Fried Cactus Studio
Copywriting – Amanda Cao
Animation – Scott Brower
Strategy – Amanda Cao
Account – Emily Korn and Katie DiBella