Yiwen Lin

ghSMART


Brand System, Responsive website design, iconography, swags





ghSMART is a global leadership advisory company that empowers CEOs, leadership boards and investors to build successful and winning teams. They collebrated with prestigious clients and secured numerous #1 on Vault. However they feel that their brand and proposition aren’t as widely known or as expressed as they should be.

My teammates at Agenda and I created a new brand identity that placed the emphasis of ghSMART on blending art and science, using world class expertise guiding their clients to achieve top-notch results. During the process, my role include but not limited to the responsive website design, linkedin, cover design, defining imagery, iconography, swags.



 
Credits:

Creative Director – Claudia Mark
Fellow Designers – Jorden Rooney and Lucia Vaughan
Copywriting – Nicholas Ott, Amanda Cao
Animation – Scott Brower
Strategy – Amanda Cao, John Kester, 
Account – Emily Korn and Katie DiBella